"Drone" images add new dimension to real estate listings

Published 26 October 14 09:06 AM | Gord McCormick 

 

UAV’s (unmanned aerial vehicle or “drones”) are being introduced to many new markets and applications, including real estate.  While there are many issues to be resolved and streamlined, (approvals, privacy, safety etc.) we can certainly expect use to increase in specialty applications.

We have been fortunate enough to work with Capital UAV here in Ottawa to research how drone video and still photos will enhance online presence for our residential real estate listings.  We also understand there is a potentially good application for drones to simulate condo views for pre-construction marketing purposes.

 

Key benefits of drone video/photos:

Mapping software from Google, Bing and others is fantastic but is very two dimensional and can also be out of date.  Zoom features work well for some properties and not for others. Up-to-date drone imagery provides a 3 dimensional view of a property that is not available by other methods.

 

One gets a much better idea of overall property “curb appeal” or “look” since a drone gives you up to 360 degree views of the property and building(s).  Traditional still photography provides only those 2 dimensional views the presenter wishes to show.

 

The aerial perspective gives a good look at house positioning on the lot and other neighbouring properties and features.

 

Drone video is a good way for a listing (and REALTOR®) to get additional online views because it is well suited to uTube, it is “different” from traditional real estate photography and well …it’s “cool”!  Anything that gets more eyeballs on our listings or better Search Engine Optimization is usually of interest to us.

 

Please take a look at a sample first run of a current listing at 800 River Rd. in Manotick-Riverside South (MLS® 915299) provided courtesy of CapitalUAV at the link below:

 

http://www.youtube.com/watch?v=Phwkk7NThxo&feature=youtu.be

 


 Here is another utube link for a great new listing in Greely Woodstream: 

 

http://youtu.be/ZiV0NUI12-E



 

 

If you would like to learn more, please do not hesitate to give us a call! Drone work by Matt Wilson, matt@capitaluav.com

 

Gord McCormick, Broker of Record

Dawn Davey, Broker

Oasis Realty Brokerage

www.oasisrealtyottawa.com

613-435-4692

oasisrealty@rogers.com

 

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