Social Media and your listing

Published 05 March 13 04:52 AM | Gord McCormick 

We have embraced social media as part of our marketing
toolset to get your listing the best possible exposure and reach.  Our goal is to generate more visits to your
listing via our own marketing than are created by the typical MLS® website
postings alone.  We can never replace
MLS® as that is the core engine of our whole real estate system but we can
augment it and get your listing exposed in marketing channels that did not
exist a decade ago.
While dedicated home buyers will be shopping MLS® at and, we want to hit casual shoppers in the
places they go most.  Here are just a few
of things we do to drive exposure for your listing on social media.

We post listings and open houses to our timeline and ask our
fans to like or share the post. 
Similarly, you can help by liking our page and sharing these posts to
your own network of friends.
We pay for promoted posts or ads on facebook which have proven
to provide lots of clicks or "virtual" showings to your listing.  We also track these and report to you on
them.  They are costly ads, so we use
them strategically to support the launch of new listings, open houses or at
other strategic points in the listing life cycle.

We have a growing following on twitter which in itself is
another channel to market your listing.  We think our
twitter feed provides a great link or portal to the world of real estate and a
good place for anyone, even those only casually interested to follow.

A fast growing and highly visual media, pinterest provides a
great spot to post listings and generate improved SEO positioning of your
listing.  Throughout our social media
activity we use keywords to ensure your listing will be easily found by search

Our blog has been a very successful part of our profile over
the last year and we try to post as much useful, timely and objective
information or links that we can for homeowners, buyers and sellers.  We also occasionally write a strategic blog
post that dovetails with a specific listing that we have ie. A downsizing
article with a link to a condo listing or a report on a 55+ adult community
that links to a listing in that community. etc. A blog post about a specific neighbourhood or community
could also tie in to a listing in the area.

For more information on how we can help market your property
using social media, please give us a call. 
613-435-4692. In the meantime, please feel free to check us out on
social media at the links below!

Gord McCormick, Broker of Record
Dawn Davey, Broker
Oasis Realty Brokerage
613-435-4692 or mobile 613-371-9691

"Like" our facebook page for facebook only contests and
special offers at 
Follow us on Twitter for "all the real estate news that's
fit to post"
us on pinterest for real estate and vacation

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